Steve Jobs is the latest guru offering up
a solution to a perceived problem, that would cost his company absolutely nothing.
Given that iTunes doesn't own the rights to any of the music they provide, just manages the digital rights management, to suggest to content providers to offer up everything free of those restrictions costs Apple Corp. very little.
What would be more impressive coming from Steve Jobs would be to open up iTunes to non-Apple players media players. I'd believe in his commitment to a better consumer experience with digital entertainment if he instead offered to provide,
for free, firmware and software upgrades to rival players.
If Apple wanted to, they could let Microsoft Zune users, Creative Zen users, Toshiba Gigabeat users, and all the other countless rival devices, use of DRM managed iTunes content. They could pay to have their software engineers write the code to make this bit of translation happen (it's possible there are hardware limitations involved that can't be easily overcome, but I doubt it, there are no rival AAC players, not for technical reasons, but because Apple doesn't believe in licensing their tech out to anybody else, they've historically been the least 'open source' company of all the big hardware/software firms, even worse than the reviled Microsoft).
I doubt any of their rivals would refuse entry into the large user base of iTunes customers, and presumably, if ease of use for consumers is the goal, then this would please consumers as well as the content providers (given DRM would remain).
Edgar Bronfman of Warner already rejected this idea presented by Jobs, and given
Doug Morris' campaign against something as mostly harmless as YouTube, we could imagine that Universal won't be on board anytime soon.
So instead of trying to get other folks to give stuff away for free that they feel is against their motivated self interest, why won't Mr. Jobs take one for the team and offer up something of perceived value for Apple (their monopoly on iTunes users) and let their competitors at their customers and their customers at their competitors.
If the Apple branded players are so clearly superior, then they'll have nothing to fear, and by doing this move unilaterally, it will put pressure on Microsoft to do something similar with their DRM'd content on a reciprocal basis.
If my URGE subscription also gave me access to iTunes, Rhapsody, Napster and Zune Marketplace, and vice versa, then I think the market for these sort of services would skyrocket. Also, instead of competing on exclusivity, they'd compete on price and service, and isn't that where the competition should take place?
It would be better for everyone, content providers, consumers, and hardware makers alike. The devices are smart enough, and computers fast enough to make all these competing formats work seamlessly on each other's systems, it's only a matter of having the will to make it happen.
It will take a big player like Apple to make a unilateral move, one that would seem to be a sacrifice of their own market share at first, to cause the floodgates to open.
UPDATE: (09 FEB 07, 6:26pm)
Bill offers up some good criticism (and factual corrections) to my rant in the comments. Also, if someone on a webpage run by
Rolling Stone (via
slashdot, where there's a bit of cognitive dissonance going on regarding M$FT not being the evil-est corporation in the world) sort of agrees with me, then I'm probably on the wrong track.
Let me sum up my ownself, shorter version of above, "I hate Steve Jobs".
And speaking of anti-Apple rants,
this one by Charlie Booker printed in The Guardian this week, is incandescent with rage, snark, and British goodness.
When something needs a good slagging off, it's hard to find a writer outside of Britain who can do a better job at the slagging.
Most likely audio devices already on the market couldn't be retroactively made compatible with all services, that I acknowledge readily, but Apple's talk of tearing down DRM for everyone is most likely a response to Euroweenie governments possible efforts in forcing Apple to open up their
DRM unilaterally (Eurocrats hate successful companies, no success comes without some sort of evil monopoly according to a dedicated Eurocrat).