06 March 2008

Here I Was All Ready to Jump On This Mistake . . .,


Duracell Bunny? Really? Turns out outside of the US of A (and Canada, but they hardly count), there is a Duracell Bunny, and our long running Energizer Bunny started out as a parody add of the original Duracell Bunny. Now, on the one hand, Gavin Esler didn't make a mistake since his target audience wouldn't be confused by that headline. But, on the other hand, given that Sen. Clinton is an American politician, and here in America most of us haven't heard of the Duracell Bunny, that headline looks a bit foolish.

So when is an inaccurate headline, actually an accurate headline?

Conversely, when is an accurate headline, nevertheless easily construed as being inaccurate?

No comments: