Showing posts with label Bob Lutz. Show all posts
Showing posts with label Bob Lutz. Show all posts

01 September 2007

LOL Lutz?!?



This makes a lot more sense if you imagine that GM Vice Chairman Bob Lutz, has a habit of speaking about himself in the first person like Sen. Bob Dole.

Why am I picking on GM today?

No good reason. Just liked the photo when I saw it at Autoblog, it was calling out to be defaced. GM has actually done pretty well this year sales wise, but that's mainly cause the sharp downturn in SUV and truck sales in the first quarter reversed itself in the 2nd quarter (and sales look strong in those segments for the 3rd quarter). Once gas prices stabilized then slid back, GM's fortunes rebounded.

The company still has massive structural problems, massive image problems across their brands, but especially at their 'luxury' divisions of Buick and Cadillac, and despite making a better product of late, lag in perceived value against their rivals.

Looks like Toyota won't take over #1 in worldwide car sales in 2007, but it almost definitely will in 2008.

Bob Lutz has done a good job, but he is 75 years old, and the company he helps run is still in a lot of trouble. Still, at least they're not as bad off as Ford or DaimlerChrysler.

Paraphrasing Bob Lutz . . .

Mickey Kaus speculates regarding recent satisfaction stats regarding some American brands like Buick, Cadillac and Lincoln-Mecury.

Mickey's speculation in a nutshell, those cars are bought by the elderly, who don't demand a lot from their cars, and therefore are easily satisfied.

(BMW uses the counter of that argument to justify their consistently low JD Power numbers, 'our customers demand absolute perfection and are more willing than most to complain aka our customers are major league assholes')

Kaus links to a video clip of GM Vice Chairman Bob Lutz where he boasts that at GM they "shoot for infinite life" with regards to vehicle reliability (at least with the luxury brands).

Of course it's easier for a vehicle to have "infinite life" if the lifetime of their main customers is more limited. For the average buyer of a new Buick, you could reach near "infinite life" with a car that can go for 75,000 miles. I'm having trouble finding recent stats on this, but for the sake of argument let's say the average 70 year old Buick driver no longer drives more than 5,000 miles a year, and at 80+ years old that same Buick driver drops to 2,000 miles a year (I don't think those are unreasonable assumptions), so if you bought a Buick on your 70th birthday, and averaged 5,000 miles till your 80 then 2,000 miles after that, you wouldn't reach 70,000 until your 90th birthday, and even by your 100th birthday your car would only have 90,000 miles. Meanwhile, there are plenty of Toyota drivers who would do 70,000 miles in 3-5 years. To paraphrase Bob Lutz, 'I'm confident that our cars will outlast our customers' (but that's not a good thing).

To put it in Yakov Smirnoff terms:

"You buy Toyota, you outlive car"
"You buy Buick, car outlives you!"