Peter Vecsey in the New York Post reports that David Geffen is making a serious play for controlling interest in the Los Angeles Clippers and hopes to lure LeBron James away from Cleveland, too (the rumor is already being shot down by the LAT Fabulous Forum blog, but that doesn't mean you can't still dream of a new future for LA's moribund NBA franchise).
Seems like if the franchise were to get a chance at a reboot, that they should bury the old cursed name, and ring in a new era by renaming and rebranding themselves, here are a few choices, some have been out there before, some are my own invention, most make use of the location, or the Geffen connection, pick a favorite
As far as these names go, LA Rockers sounds good on the tongue, and you could have a dual theme of Rock and Roll, as well as Earthquakes with regards to merchandizing. Hollywood Knights, too would be popular worldwide merchandizing-wise, though why people still think Hollywood is some glamorous place rather than the ratty, rundown, and skeevy hole it has been for most of its history, is beyond my ken. That Other Team benefits from accuracy, though the might be tough to fit on a jersey. The West Hollywood Pride would have absolutely fabulous jerseys, so they have that going for them, and would be pretty unique amongst major sports franchises in explicitly courting the 'gay dollar'. The LA Ogres might work, but the Shrek thing is kind of played out, and would look dated pretty quickly (see Raptors, Toronto for previous examples of a team jumping on a current trend and then looking foolishly dated very quickly by choice of name/mascot). That leaves the LA Dragons as a pretty solid choice, you could have both a western style dragon main jersey, as well as Chinese dragon alternate jerseys to cater to the massive (and massively interested in NBA basketball) Chinese market, and given that they are already working on another How to Train Your Dragon film, looks like this is the current ongoing animated franchise over at Dreamworks, so the cross promotion thing would be of real benefit.