After reading this post on the proper boots to be hiking across NYC due to the strike, the XWL starts the musing on what I would do if I started a shoe company.
I would only make the women's shoes.
I would make all of my shoes the very sexy.
And I would call my company EPHMIE
(every woman needs a pair of the EPHMIE boots, the EPHMIE pumps, the EPHMIE heels, etc.)
22 December 2005
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