28 February 2009

If You Like Listening to Men Conversating In Regards to Masturbation and Defecation, Then Do I Have a Podcast FOR YOU!!!

With the sudden death of FM talk radio at KLSX 97.1 (now AMP Radio, all pop-drivel all the time!) their former morning talk host has nothing better to do than to turn his attentions to podcasting. Over at Carollaradio.com Adam Carolla has finished his first week of daily podcasts. It's been humorous so far, he's had guests (Dr Drew, Dave Dameshek, Bill Simmons, Joel Mchale, and others), he's talked about lancing a carbuncle on his own ass (it involved flashlights and mirrors, apparently), and he's delved deeper into his rules for onanism than you probably ever wanted him to, but overall each podcast has had entertaining moments, and it seems like a perfect venue for him. Plus in just one week he cracked the one million download barrier and has the number one podcast over at iTunes, so having CBS yank him from syndication and pay him not to be on radio till the end of the year may end up being the best thing that ever happened to him.

It's the wave of the future, satellite radio is on borrowed time, terrestrial radio no longer seems like a good investment for advertisers given that many folks listen to their own mp3s in their cars, and don't listen to radio at home other than as an alternate to a beeping alarm on their clock radios. Broadcasting is dead, narrowcasting to niche audiences will be the norm in every medium. Adam Carolla got a big helping hand with his exposure as the replacement to Howard Stern on west coast radio stations, he didn't hold on to that much of the old audience share, but then, not very many followed Howard onto satellite, either, all those listeners just sort of evaporated away. Carolla had enough left over listeners to be the biggest thing to hit podcasting in awhile, though, it will be interesting to see what he does with this audience, and which way he goes once his contract with CBS runs out. Will he remain as scatological and wide ranging as he was his first week, or will he tone it down as he seeks sponsorship? I think he may benefit from a little bit of restraint, there are only so many ass stories he could tell, hopefully.

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