I probably shouldn't be gobsmacked at all about this, it's just another step in the evolution of the internet. This part caught my attention, though
"There is a weaving together of entertainment and promotion and marketing," he added. "It's difficult to say where one ends and the other begins."
Locking future generations into the Disney brand. Mickey Mouse Forever! Kids have been marketed to for awhile now, it's nothing new, but it's getting increasingly sophisticated and a touch creepy.
(also, I can't help getting the feeling that some folks who might later end up being on Dateline might also find this new service attractive)
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